![]() Unclear if integrations with 3rd party products is possibleĪlthough Wix Analytics is part of the Wix ecosystem, it scores high on our list of hosted UA alternatives. The reason for this is that it offers even non data driven website owners clear insights.Automatic integration (with Wix websites only).And yet, we included it in our list of hosted UA alternatives, because it has some serious resemblances with UA. Unless you have a Wix website, you cannot use it. After all, it is a tool that is a part of the Wix platform. Wix Analytics may come as a surprise to you. This requires, however, some technical expertise. Besides being a hosted analytics tool, you can own 100% of the data when you install it on your own server. Requires effort to get used to the toolĬompared to UA, the biggest advantage of Matomo Analytics is its privacy focus.Nowadays, this is an enormous advantage to earn the trust of online customers. The tool protects your data and privacy of your visitors. Matomo Analytics is basically a privacy friendly Universal Analytics alternative. The lack of privacy focus and limited reports are its biggest disadvantages. But it is not the best alternative for UA. Combined with a free plan, it can be appealing for some website owners. W3Counter is more than an analytics tool. Limited integrations with 3rd party tools.Limited data retention (30 days in the free version).This analytics tool also offers widgets that can help you build an audience and promote sales. When you add W3Counter to your website, you can do a lot more than track your website visitors, the languages they speak, the devices they use, the customer journey to and on your website, etc. The pricing is on the higher end and you only have access to the most vital website metrics. Bypassing ad blockers and respecting privacyįathom Analytics is your best option if you are looking for an analytics tool that’s truly privacy centric.Despite that, it tracks the most important metrics so you can optimize your marketing efforts. It went the extra engineering and pioneering mile to comply with the complexity of GDPR, CCPA and CPRA regulations. #6 Fathom Analyticsįathom Analytics is built with privacy first in mind. Since it’s on the higher end of the pricing matrix, we would expect the reports to be of a better quality than they are now. Navigating the tool is easy, but you need a lot of expertise to get started. The name Simple Analytics is a bit misleading. ![]() No free tier, but they offer a free trial (21 days).Satisfactory integrations with other tools.Simple Analytics has a clean design that makes navigating easy. We will keep an eye on the future of Oribi, but as far as it looks now, this tool is probably not your best option to replace UA. Unclear if LinkedIn is going to turn it into a tool for heavy LinkedIn advertisers, rather than a web analytics tool.But we kept it in our list of UA alternatives because it certainly has a future. It was acquired by LinkedIn and at this moment, you cannot sign up for the tool. Oribi is a tool aiming to replace Google Analytics by providing insights and trends in one report. Compared to UA and other hosted analytic tools, it doesn’t impress us. The real time heatmaps are probably the most powerful feature of Clicky. Lack of analytics features compared to UA.Its real time heatmaps are, for instance, useful to quickly understand which parts of your web page earn the most attention from your visitors. #9 ClickyĬlicky is a hosted analytics tool that tracks the same metrics as other analytic tools, but it offers features that others don’t have. From all the analytics tools we investigated, it has the lowest score. We don’t recommend looking further into Gauges. Much harder to install features compared to UA.Fairly expensive to use if you want more than what the free tier offers.Free tier so you can test it out before paying.Every time a visitor views your site, the analytics are updated. Gauges is a real time analytics tool that claims to be easy to use and understand. What follows is our top 10 UA alternatives in reverse order. ![]() Others position themselves as more privacy focused alternatives. Some tools we selected for our comparison are copy cats of Google Analytics 3. This is exactly the same as how it’s been done with Universal Analytics for years. The collected data of your visitors is sent to the servers after you have installed a tracking code on your website. Hosted web analytic tools are all-in-one suits that are hosted on the servers of the software provider that built the tool. Follow us on YouTube to learn more about GA4. ![]()
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