![]() ![]() The new six-year extension runs through 2030-31.Īccording to an industry source, Brett Yormark’s relationships in the business, combined with the universities trusting him and his judgement, meant the Big 12 was unified in its approach, along with its member institutions, which expedited the process to get this deal done. The Big 12, which has two years remaining on its current deal, runs through the 2024-25 season at an annual average of $220M in its final years. The six-year media rights agreement was reported as being worth a total of $2.28B, an annual average of $380M. Less than one month after hiring Endeavor, the Big 12 had a new media rights deal with FOX and ESPN. While the Pac-12 was misreading the market, the Big 12 Conference jumped in, didn’t over or under ask, and agreed to a fair deal. The Big 12 was already off and running with Endeavor, a multi-billion dollar firm with over 7,000 employees. While his resume included senior roles at the NHL and IMG, a deal of this magnitude may have been more than he could handle. Pearlman and Kliavkoff have a relationship that dates back to their days at University of Virginia Law School. Pearlman is the founder and CEO of Sports Media Advisors, a boutique advisory firm which he has operated since 2009. This is where the Big 12 rapidly began its rise to surpass the Pac-12 Conference in the conference hierarchy.Īt this time, Pac-12 Commissioner George Kliavkoff was using Doug Pearlman to negotiate his potential next television contract. As we ‘Open for Business’ to elevate the Big 12, the expertise and knowledge WME Sports and IMG Media bring to the table is critically important to analyze and evaluate the merit of commercial initiatives that strengthen our brand.” That was no longer the case.īy the time Yormark and the Big 12 Conference got to the end of September, the league had appointed WME Sports and IMG Media, both Endeavor companies, to facilitate its global content and commercial strategy.Īt the time, Yormark said, “We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference. The fact that ESPN and FOX were willing to negotiate early (the deal ran through 2024-25) took away a big advantage of the Pac-12’s, as their commissioner George Kliavkoff had previously said his league was in “the enviable position of being next to market” (the deal ran through 2023-24) after the Big Ten. Later that month, the Big 12 confirmed it would begin negotiations on a new TV deal. The former COO of Roc Nation hit the ground running with trips to Big 12 campuses, learning the league and the landscape, while figuring out what was working and what was not. This was one month after the Trojans and Bruins stunned the college sports landscape with their announcement. ![]() Where did everything go wrong for the Pac-12?īrett Yormark took over as Big 12 Commissioner on August 1st. 3 Power Conference in college athletics, while the Pac-12’s journey has been defined by missed opportunities, overplaying their hand and not having a read on the market or their own value moving forward. ![]() The Big 12 and Pac-12 started from the same position, but with the way the Big 12 Conference has maneuvered and navigated the last several months, it’s become clear the Big 12 Conference is set up to take over as the No. 3 conference in America behind the SEC and Big Ten. It was only a few months ago when the race was on to determine who would become the No. ![]()
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